Paddy Power Wheelchair Advert Banned From Tv
#1
Posted 10 March 2010 - 04:03 PM
Bookmaker, Paddy Power, has got around its latest advert being banned from TV by simply posting it on YouTube.
The on air push was set to co-incide with the Cheltenham Festival, one of the biggest sports betting events of the year for Paddy Power, and forthcoming World Cup.
But plans were scuppered after the original script, as created by Big Al's Creative Emporium, received a thumbs down from TV advertising regulator, Clearcast.
http://www.youtube.com/v/ePxfn2FVc0w
#2
Posted 10 March 2010 - 11:49 PM
#3
Posted 11 March 2010 - 03:53 AM
No room for gimps to be portrayed as 'normal' people
#4
Posted 11 March 2010 - 07:08 AM
Apparelyzed, on Mar 11 2010, 12:03 AM, said:
A Clearcast spokesperson said that they were concerned about the “juvenile behaviour” portrayed in an advert for a betting company and that the advert could be seen as “offensive” in the way that the men with disabilities were portrayed.
“It could be considered that they were being laughed at and at the butt of the joke rather than being in control of their situation,” she added. “We would never ban a disabled person from an advert, but they need to be portrayed in positive and feisty way, in control of their situation.”
The advert is the third in a campaign designed to demonstrate Paddy Power’s sense of fun and irreverent humour. The ads pay particular focus to Paddy Power’s industry leading Money-Back specials – where
They seemed pretty 'feisty' and totally 'in control of their situation' to me. The restauranteur was the one not in control and appeared to be the butt of the joke.
I would have thought it caused more offence to Indian curry shop owners than anyone.
Did they bother to ask a disabled person if they found it offensive? Probably not.
I hate how people think we are going to be offended at the slightest thing.
My spine is all wrong but my backbone is strong.
#5
Posted 11 March 2010 - 10:39 AM
people in w/chairs on tv are often portrayed a 'serious,thoughtful,sensitive etc which is not really the norm
#6
Posted 11 March 2010 - 11:13 AM
then let see what happen's next
This post has been edited by ADP-10-08-63: 11 March 2010 - 04:51 PM
#7
Posted 11 March 2010 - 12:44 PM
I totally agree with Ratticus. Why can't they show people like us messing around and having a laugh?
#8
Posted 11 March 2010 - 01:00 PM
pistol_pete, on Mar 11 2010, 07:08 AM, said:
Yeah, well, from some of the comments in recent threads, it's fairly clear that some of our number are.
#9
Posted 11 March 2010 - 01:23 PM
this is known, technically, as "making off"...[without payment].
Like shoplifting, its an "either way" offence; which means that defendants can elect for... a jury trial!
This, presumably, is what Clearcast are saying, regardless of the fact that successful advertising always evokes a happier, more beautiful and whimsical world than any of us has ever experienced.
I think the advert's a laugh, and that TV screening would do far more good than harm.
#10
Posted 11 March 2010 - 02:36 PM
I think the advert's a laugh, and that TV screening would do far more good than harm.
Gotta agree with that
Beats my experiance where I wasn't allowed in once
#11
Posted 11 March 2010 - 04:07 PM
#12
Posted 12 March 2010 - 03:30 AM
#13
Posted 12 March 2010 - 05:07 AM
This post has been edited by Texaswheelz: 12 March 2010 - 05:09 AM
#14
Posted 12 March 2010 - 05:59 AM
#15
Posted 12 March 2010 - 06:32 AM
#16
Posted 12 March 2010 - 11:51 AM

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