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ParalympicsGB is launching its new fundraising campaign in the ad break
of Location, Location, Location,Channel 4 at 20.50 tonight.
As some of you may have seen in the press and on the TV this morning,
Sir Paul McCartney is spearheading the campaign and has given us licence
to use one of his most iconic songs for the advert, Luke Scott (son on
Ridley) has directed the film and the end product is 60 sec 'Superhero'
inspired commercial designed to raise our athlete's profiles, the
ParalympicsGB brand and raise money for the Paralympic fund. It looks
and sounds fantastic.......hope you enjoy it!
If however you miss it you will be able to watch it again at
www.bt.com/paralympicsGB
of Location, Location, Location,Channel 4 at 20.50 tonight.
As some of you may have seen in the press and on the TV this morning,
Sir Paul McCartney is spearheading the campaign and has given us licence
to use one of his most iconic songs for the advert, Luke Scott (son on
Ridley) has directed the film and the end product is 60 sec 'Superhero'
inspired commercial designed to raise our athlete's profiles, the
ParalympicsGB brand and raise money for the Paralympic fund. It looks
and sounds fantastic.......hope you enjoy it!
If however you miss it you will be able to watch it again at
www.bt.com/paralympicsGB
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